Marketing and Communications

We can offer a range of Marketing and Communications services to schools, academies and Multi Academy Trust’s (MAT’s), providing whatever support is needed, whether that is developing a Communications strategy and plan, facilitating engagement and consultation meetings, branding or providing interim hands-on support via a retainer package. 

What can we do for you?
  • Communications Strategy and planning: We can support you in developing and implementing communication strategies that align with your values and objectives and effectively engage your audience. 
  • Website Content Management: Annual page-by-page reviews in line with DfE guidance and the Academy Trust Handbook to ensure your website meets all your stakeholders’ needs. Co-ordinate photography and videography sessions to enhance website content. We can also provide content editing support. 
  • Website Development: We can support you with developing new websites by creating a website brief that meets your organisation’s needs for tendering purposes, then project-managing the development process to ensure it meets your needs. 
  • Staff SharePoint Sites: We know the importance of effective internal communications and the value of well designed and user-friendly SharePoint sites that centralise staff information. We can review your existing site, if you have one, or develop a new staff SharePoint site that will drive engagement, promote staff wellbeing, and continuous professional development (CPD). Content editing SharePoint sites. 
  • Social Media Management: Establishing streamlined processes for social media management. Developing a content strategy, creating visual assets for posts, and ensuring consistent messaging across platforms. 
  • Press Releases: Writing and distributing press releases to local media, ensuring effective communication of key messages. 
  • Staff Recruitment Campaign Planning: Developing and implementing staff recruitment campaigns, including social media collateral, website content, case studies, co-ordination of video content production, event management, and progression route materials. 
  • Trust Branding: Developing materials that embed the brand across the trust, e.g., posters for Visions and Values, Safeguarding, PREVENT, etc. Developing brand guidelines, letterhead, email footers, etc. Reputation management, raising Trust profile. 
  • Marketing Recruitment Plans: Designing and executing marketing strategies to drive key outcomes, such as increasing Year 7 or Sixth Form admissions through targeted campaigns and content. Developing destination case studies and careers materials to raise the aspirations of younger pupils. 
Contact us to find out more
What our clients think:
SHARON BURT, CHIEF EXECUTIVE OFFICER, SOLENT ACADEMIES TRUST - Interim Support

SHARON BURT, CHIEF EXECUTIVE OFFICER, SOLENT ACADEMIES TRUST

“We have greatly valued the external consultancy support provided for marketing and communications across Solent Academies Trust. The work has been well matched to our needs, high quality, strategic and responsive to our context as a specialist multi-academy trust. 

Charlotte demonstrated a strong understanding of our values and mission, ensuring that all communications authentically reflected our commitment to inclusive education and high-quality provision for pupils with SEND. Her ability to translate complex ideas into clear, engaging messaging has strengthened both our internal and external communications. 

In particular, Charlotte’s support has enhanced our brand clarity on a variety of platforms including social media, websites and our intranet. This has improved stakeholder engagement and brought greater coherence to how we present ourselves internally and externally. Charlotte has been proactive in identifying opportunities for development and offering solutions that are both sustainable and impactful. 

The professionalism, flexibility and collaborative approach shown throughout have made Gail Khan Associates a trusted partner. We would confidently recommend their services to any organisation seeking to strengthen its marketing and communications with purpose and integrity.“

OAKBRIDGE CHURCH OF ENGLAND PRIMARY SCHOOL - New Primary School

DAMIAN CHUBB, CHIEF EXECUTIVE OFFICER, DALES ACADEMIES TRUST

“GKA have worked with Dales since its formation in 2017 and were instrumental in the successful application for the new school. They have been an extended member of our team leading on key aspects of the project, particularly in the areas of the build, consultation and compliance. We are on track to open on time; GKA’s final activities will include managing the build handover, FF&E delivery and ICT install, as well as community engagement.”

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