Marketing and Communications

We can offer a range of Marketing and Communications services providing whatever support is needed, whether that is developing a Communications strategy and plan, facilitating engagement and consultation meetings, branding or providing interim hands-on support via a retainer package.

What can we do for you?

Communications Strategy and planning: Designing and implementing comprehensive communication strategies that align with your goals and effectively engage your audience.
Website Content Management: Annual page-by-page reviews in line with DfE guidance and the Academy Trust Handbook to ensure your website meets stakeholder needs. Co-ordinate photography and videography sessions to enhance website content. Providing content editing support.
Website Development: Developing a website brief for tendering purposes and project managing the website development process, ensuring it meets the needs of the client.
Staff SharePoint Sites: Developing and implementing user-friendly SharePoint sites that centralise staff information. Creating an annual content plan that drives engagement, promotes staff wellbeing, and continuous professional development (CPD). Content editing SharePoint sites.
Social Media Management: Establishing streamlined processes for social media management. Developing a content strategy, creating visual assets for posts, and ensuring consistent messaging across platforms.
Press Releases: Writing and distributing press releases to local media, ensuring effective communication of key messages.
Staff Recruitment Campaign Planning: Developing and implementing staff recruitment campaigns, including social media collateral, website content, case studies, co-ordination of video content production, event management, and progression route materials.
Trust Branding: Developing materials that embed the brand across the trust, e.g., posters for Visions and Values, Safeguarding, PREVENT, etc. Developing brand guidelines, letterhead, email footers, etc. Reputation management, raising Trust profile.
Marketing Recruitment Plans: Designing and executing marketing strategies to drive key outcomes, such as increasing Year 7 or Sixth Form admissions through targeted campaigns and content. Developing destination case studies and careers materials to raise the aspirations of younger pupils.

What our clients think:

OAKBRIDGE CHURCH OF ENGLAND PRIMARY SCHOOL - New Primary School

DAMIAN CHUBB, CHIEF EXECUTIVE OFFICER, DALES ACADEMIES TRUST

“GKA have worked with Dales since its formation in 2017 and were instrumental in the successful application for the new school. They have been an extended member of our team leading on key aspects of the project, particularly in the areas of the build, consultation and compliance. We are on track to open on time; GKA’s final activities will include managing the build handover, FF&E delivery and ICT install, as well as community engagement.”